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Sexual Wellness, Trends
The global sexual wellness market was valued at $20.6 billion in 2023 and is expected to grow to $32.5 billion by 2033, with a CAGR of 4.7% from 2024 to 2033.
Specialty stores are projected to grow the fastest at a CAGR of 5.8% during the forecast period. Sexual wellness products include personal lubricants, sprays, and condoms, which help enhance comfort, hygiene, and safety during sexual activities.
Changing societal attitudes towards sexual health are driving market growth as stigma decreases and discussions about sexual wellness become more common. This shift encourages more people to seek out and use sexual wellness products.
Inclusivity and diversity in product offerings also contribute to growth, as manufacturers cater to various needs and preferences. Media portrayals of sexual wellness products make them more acceptable and desirable, further increasing consumer interest.
However, access to these products can be limited in certain regions, particularly rural areas, which may restrict market growth.
The market is segmented by product (lubricants, sprays, condoms), distribution channels (specialty stores, e-commerce, FDM), and regions. In 2023, condoms accounted for 68.8% of the revenue share, largely due to their effectiveness in preventing STIs.
FDM retail stores held more than 67.6% of the market share in 2023, with accessibility influencing consumer purchasing habits. Asia-Pacific was the largest market in 2023, reflecting a strong focus on family planning.
Key players in the market include Bijoux Indiscrets, California Exotic Novelties, and Reckitt Benckiser Group.
Key Findings:
- Sprays are expected to grow at a CAGR of 5.3%.
- Specialty stores to see a CAGR of 5.8%.
- Latin America is expected to grow at a CAGR of 7.2% from 2024 to 2033.
Why Buy the Report?
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Related Reports:
- Adult Sex Toy Market
- Adult Condom Market
- Condom Market
- Sex Toys Market
Contact: David Correa, Allied Market Research, +1 800-792-5285
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