(MENAFN – EIN Presswire)
WILMINGTON, DE, UNITED STATES, October 18, 2024 /EINPresswire/ — The global meal replacement drinks market was valued at $4.46 billion in 2020 and is projected to reach $9.04 billion by 2030, growing at a CAGR of 7.6% from 2021 to 2030.
Busy lifestyles are driving consumers to seek meal alternatives to meet their nutritional needs, boosting the meal replacement drinks market.
Meal replacement drinks are nutritious beverages that provide essential nutrients and can substitute a full meal. They contain proteins, fibers, carbs, and healthy fats to help control weight and support overall health. These drinks are available as ready-to-drink shakes or powders mixed with milk or soy milk.
Many people confuse meal replacements with protein shakes. While protein shakes are meant for workout recovery and muscle building, meal replacements are designed for meal substitution and weight management. This confusion can hinder market growth, as a lack of understanding affects sales.
The meal replacement drinks market is categorized by product type (ready-to-drink and shake premix), flavor (vanilla, chocolate, strawberry, banana, and others), sales channel (supermarkets, pharmacies, online, etc.), and region (North America, Europe, Asia-Pacific, and LAMEA).
Key players in the market include Amway, Abbott Laboratories, Herbalife, Nestle, and more, who are implementing various strategies to increase their market share.
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